The Firestone Tire Controversy



Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

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Introduction

In May 2000, the National Highway Traffic Safety Administration (NHTSA)1 in the United States (US) issued a letter to the Ford Motor Co. (Ford)2 and Firestone Inc. (Firestone)3 asking for information about the high incidence of tire failures on the Ford Explorer Sport Utility Vehicles (SUVs).

During July, Ford analyzed the data on tire failures. The analysis revealed that Firestone Radial 15 inch ATX and ATX II tires produced in North America and Wilderness AT tires produced at Decatur, Illinois Plant had very high failure rates with the treads peeling off. When the tires failed, the vehicle often rolled over and killed the occupants......

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In August 2000, Firestone amid concerns over tread separation, accidents, injury and death announced a voluntary recall of all Radial ATX and ATX II and Wilderness AT tires.

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